Tour Guiding & Visitor Experience
Lead a group with authority: interpretation, itinerary control, group safety and the commercial side of destination tourism.
- Award
- Occupational Certificate
- Level
- Level 3
- Duration
- 22 weeks · 400 hours
- Delivery
- 55% online · 45% in person
- Units
- 6 units
- Intake
- Phase 01 · Kampala
Overview
A guide is simultaneously a storyteller, a logistics manager and the person responsible for a group's safety in an unfamiliar environment. All three are assessed here.
The programme combines destination and wildlife interpretation with itinerary control, risk assessment and incident handling, assessed on a live guided assignment.
What you study
6 units · 400 notional hours. Hours shown are the notional allocation used for planning and progression.
Roles, licensing context, ethics, conduct and the visitor economy in East Africa.
History, culture, geography and the craft of interpretation rather than recitation.
Species knowledge, park protocol, conservation messaging and responsible viewing.
Briefings, timing, headcounts, pacing and managing mixed-ability groups.
Risk assessment, vehicle and field safety, first response and evacuation procedure.
Supplier coordination, upselling, complaint recovery, feedback and tipping culture.
How you are assessed
Practical competence is assessed in person by a qualified assessor against written criteria. No practical competence is assessed online.
A full guided assignment observed end to end
Prepared and unprepared interpretation delivered to a group
Written assessments and briefings for real itineraries
Recorded questioning on judgement, safety and ethics
Entry requirements
- 18 years or older at the start of the programme
- Senior Four (UCE) or equivalent
- Confident spoken English; a second language is an advantage
- Physical capability for field assignments
- Availability for residential field blocks
Certification
Learners receive the ASIEA award and the evidence behind it. External certification is being sought: the units, notional hours and assessment on this page are written so a certification body can map them to its own qualifications.
Where it leads
Roles shown are indicative of the sector this course is designed for, not guaranteed placements.
Next steps
Two minutes. No documents needed yet.
A guided call on fit, schedule and prior experience.
Entry evidence reviewed and a placement matched to you.
Enrolment, induction date and your learner record opened.
Phase 01 fees are published at admission. Payment plans and employer-sponsored places form part of the intended Phase 01 model.